{"id":231158,"date":"2025-01-16T07:00:00","date_gmt":"2025-01-16T06:00:00","guid":{"rendered":"https:\/\/paperbell.com\/?p=231158"},"modified":"2025-09-20T20:31:38","modified_gmt":"2025-09-20T19:31:38","slug":"get-leads-from-your-coaching-blog-how-to-create-a-simple-funnel-that-works-around-the-clock","status":"publish","type":"post","link":"https:\/\/paperbell.com\/blog\/get-leads-from-your-coaching-blog-how-to-create-a-simple-funnel-that-works-around-the-clock\/","title":{"rendered":"How to Create a Blog Funnel That Brings You Coaching Clients"},"content":{"rendered":"\n<p>Ever feel like you&#8217;re constantly hustling to find new coaching clients? What if your website could do some of that work for you?<\/p>\n\n\n\n<p>That&#8217;s exactly what a blog funnel can do &#8211; attract potential clients while you&#8217;re busy serving your current ones. And the best part? You don&#8217;t need to be a tech wizard to set one up.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll walk through creating a simple blog funnel that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracts your <a href=\"https:\/\/paperbell.com\/blog\/marketing-skills\">ideal coaching clients<\/a><\/li>\n\n\n\n<li>Converts visitors into email subscribers<\/li>\n\n\n\n<li>Nurtures those relationships on autopilot<\/li>\n\n\n\n<li>Fills your coaching calendar with aligned clients<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s break it down step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is a Blog Funnel?<\/strong><\/h2>\n\n\n\n<p>Think of a blog funnel as a path that guides potential clients from first discovering you to booking a <a href=\"https:\/\/paperbell.com\/blog\/life-coaching-packages\/\">coaching package<\/a>.<\/p>\n\n\n\n<p>Here&#8217;s how it works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Someone searches Google for help with a challenge they&#8217;re facing.<\/li>\n\n\n\n<li>They find your helpful blog post addressing that exact issue.<\/li>\n\n\n\n<li>They&#8217;re impressed by your expertise and sign up for your email list to learn more.<\/li>\n\n\n\n<li>Your automated emails nurture the relationship by providing more value.<\/li>\n\n\n\n<li>When ready, they book a discovery call or coaching package.<\/li>\n<\/ol>\n\n\n\n<p>The key is that this entire process can happen automatically, 24\/7, once you set it up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why Blogging Still Works for Coaches<\/strong><\/h2>\n\n\n\n<p>You might hear that &#8220;blogging is dead&#8221; &#8211; but the truth is, it&#8217;s just evolved. While coaches can absolutely grow their business through <a href=\"https:\/\/paperbell.com\/blog\/social-media-for-life-coaches\">social media<\/a> or paid ads, blogging offers unique benefits that other platforms can&#8217;t match.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. You Own Your Content<\/strong><\/h3>\n\n\n\n<p>Unlike social media where algorithms control who sees your posts, your blog content lives on your website. It works for you 24\/7, <a href=\"https:\/\/paperbell.com\/blog\/pricing-page-template\/\" title=\"Pricing Page Templates to Attract More Coaching Clients\"  data-wpil-monitor-id=\"741\">attracting potential clients<\/a> even when you&#8217;re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focused on serving current clients<\/li>\n\n\n\n<li>Taking time off<\/li>\n\n\n\n<li>Sleeping!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. People Are Actively Searching for Help<\/strong><\/h3>\n\n\n\n<p>When someone searches Google for help with a challenge, they&#8217;re already interested in finding a solution. This means they&#8217;re more likely to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read your entire post<\/li>\n\n\n\n<li>Sign up for your email list<\/li>\n\n\n\n<li>Consider working with you<\/li>\n<\/ul>\n\n\n\n<p>Compare this to social media, where people are often just scrolling for entertainment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Blog Posts Build Trust Over Time<\/strong><\/h3>\n\n\n\n<p>Your blog lets you demonstrate your expertise in depth. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share detailed case studies<\/li>\n\n\n\n<li>Break down your coaching methodology<\/li>\n\n\n\n<li>Address common questions and concerns<\/li>\n\n\n\n<li>Show your personality through your writing<\/li>\n<\/ul>\n\n\n\n<p>This helps potential clients feel like they already know and trust you before they book a call.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. It&#8217;s Cost-Effective Marketing<\/strong><\/h3>\n\n\n\n<p>While <a href=\"https:\/\/paperbell.com\/blog\/facebook-ads-for-life-coaches\">paid ads<\/a> can bring quick results, they stop working when you stop paying. Blog posts, on the other hand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep working long after you publish them.<\/li>\n\n\n\n<li>Can rank higher in Google over time.<\/li>\n\n\n\n<li>Build compound value as you create more content.<\/li>\n\n\n\n<li>Cost nothing but your time to create.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Perfect for Growing Your Email List<\/strong><\/h3>\n\n\n\n<p>Blog posts are ideal for converting readers into email subscribers because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People are already engaged with your content.<\/li>\n\n\n\n<li>You can offer relevant resources that go deeper.<\/li>\n\n\n\n<li>Readers see the value of your expertise.<\/li>\n\n\n\n<li>They want to learn more from you.<\/li>\n<\/ul>\n\n\n\n<p>Consider your blog the first conversation in an ongoing relationship with potential clients. When readers find genuine value in your posts, they&#8217;re naturally eager to continue the conversation through your email list. This creates a sustainable way to grow your coaching business &#8211; one helpful article at a time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeJFzAObKLk5QLt0gjYk-sc03on34L5NIUA_vJQuQkxoUDBqSU82fHjG_tZpKh1QRXyYQ0JCTsnYQomoglcrhqIT6l1hKGciNzx-H7AuHFoH5oma-o0nskWYWxHjCRk69ScJlBF4Q?key=5OfppIDfl0SBaQNSHiXL_3MO\" alt=\"why blogging still works for coaches\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to Build Your Blog Funnel&nbsp;<\/h2>\n\n\n\n<p>So think about all the different problems that your ideal customers have.<\/p>\n\n\n\n<p>For example, I run a popular parenting blog focusing on home organization, time management, and rocking the #momlife juggle.<\/p>\n\n\n\n<p>I focus on keywords that relate to these topics. Things like \u201cfamily command center\u201d or \u201cshoe organization.\u201d Or more specifically, \u201chow to create a family command center\u201d or \u201chow to organize my shoes.\u201d<\/p>\n\n\n\n<p>Choose keywords related to your coaching topics, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General topics (e.g., &#8220;career transition,&#8221; &#8220;time management&#8221;)<\/li>\n\n\n\n<li>Specific how-to questions (e.g., &#8220;how to change careers at 40&#8221;)<\/li>\n\n\n\n<li>Common pain points (e.g., &#8220;overcome fear of public speaking&#8221;)<\/li>\n\n\n\n<li>Action-oriented phrases (e.g., &#8220;steps to start a business&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>Some example keyword structures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic phrase: &#8220;life coaching&#8221;<\/li>\n\n\n\n<li>Question format: &#8220;how to find a life coach&#8221;<\/li>\n\n\n\n<li>Problem-focused: &#8220;stuck in my career&#8221;<\/li>\n\n\n\n<li>Solution-focused: &#8220;career change coaching&#8221;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keyword\">Keyword Research<\/h2>\n\n\n\n<p>So, once you have your list of potential keywords, it\u2019s time to research how popular they are and how much traffic you could get from an article on that topic.<\/p>\n\n\n\n<p>And I use Ubersuggest for this. You simply type in the keyword, and they give you the average monthly traffic, the top results for that search term, related searches, questions, and more.<\/p>\n\n\n\n<p>Here\u2019s what a search on \u201chome organization\u201d looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfmqlpHxfUB-aqoM3_X51Regk3lkXn8yW3oOgBsHvxp34npHAAevbq631kgHbvDLRqog9oRIqL80o1SIfJ2fT5lrSzv-7G44zH5fEo5-62obWIHjWGicZ21vm3H_EVISg0UKo_LnA?key=5OfppIDfl0SBaQNSHiXL_3MO\" alt=\"screenshot 5\"\/><\/figure>\n\n\n\n<p>As you can see, it breaks down all the information on that particular search term, so you can decide whether it will bring you enough traffic or not.<\/p>\n\n\n\n<p>You\u2019ll want to research all the keywords you found to get an idea of the most popular keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"journey\"><strong>Creating Content That Converts: Understanding the Customer Journey<\/strong><\/h2>\n\n\n\n<p>Your blog funnel needs different types of content for each stage of the customer journey. Let&#8217;s explore what content works at each stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Awareness Stage Content: Identifying Problems<\/strong><\/h3>\n\n\n\n<p>At this stage, people don&#8217;t know they need a coach yet. They&#8217;re just trying to understand their challenges. Their searches often look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Why am I stuck in my career?&#8221;<\/li>\n\n\n\n<li>&#8220;What makes someone successful?&#8221;<\/li>\n\n\n\n<li>&#8220;Why can&#8217;t I reach my goals?&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Pro tip: While you can create some content for these searches, don&#8217;t make them your main focus. These readers need more nurturing before they&#8217;re ready to work with a coach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Consideration Stage Content: Your Sweet Spot<\/strong><\/h3>\n\n\n\n<p>This is where your blog funnel really shines. Create content that shows how coaching can help solve specific problems:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;How to gain confidence at work&#8221;<\/li>\n\n\n\n<li>&#8220;How to transition careers successfully&#8221;<\/li>\n\n\n\n<li>&#8220;How to overcome self-doubt&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Focus most of your content here because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Readers understand they need help<\/li>\n\n\n\n<li>They&#8217;re actively looking for solutions<\/li>\n\n\n\n<li>You have time to demonstrate your expertise<\/li>\n\n\n\n<li>They&#8217;re more likely to join your email list<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Decision Stage Content: Converting Readers<\/strong><\/h3>\n\n\n\n<p>By this point, readers know they want coaching. Your content should help them choose you using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client success stories<\/li>\n\n\n\n<li>Behind-the-scenes looks at your coaching process<\/li>\n\n\n\n<li>Detailed service descriptions<\/li>\n\n\n\n<li>Free discovery call offers<\/li>\n<\/ul>\n\n\n\n<p>This creates multiple entry points to your funnel, bringing more potential clients into your world.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> <a href=\"https:\/\/paperbell.com\/blog\/coaching-scheduling-software\/\">Use Paperbell<\/a> to easily manage new clients once they come through your funnel. You can handle scheduling, payments, and client documents all in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-up\"><strong>Setting Up Your Blog Funnel: A Step-by-Step Guide<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s learn how to set up each piece of your coaching funnel. I&#8217;ll walk you through real examples you can adapt for your own coaching business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creating\"><strong>Creating Your Blog Home Base<\/strong><\/h3>\n\n\n\n<p>Your website is the heart of your funnel. Think of it as your digital office &#8211; a place where potential clients can learn about you, read your insights, and take the first step toward working together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Essential Elements<\/strong><\/h3>\n\n\n\n<p>First, you need a clean, professional blog section. The goal is to make your content easy to find and read. For example, if you&#8217;re a career coach, you might organize your blog posts into categories like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Career Transitions<\/li>\n\n\n\n<li>Leadership Development<\/li>\n\n\n\n<li>Job Search Strategy<\/li>\n\n\n\n<li>Work-Life Balance<\/li>\n<\/ul>\n\n\n\n<p>Next, strategically place email signup forms throughout your site. The key spots are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your homepage (above the fold)<\/li>\n\n\n\n<li>End of blog posts<\/li>\n\n\n\n<li>Your about page<\/li>\n\n\n\n<li>A dedicated resources page<\/li>\n<\/ul>\n\n\n\n<p>For instance, at the end of a blog post about career transitions, you might have a signup form that says: &#8220;Want more guidance on making your career change? Get my free Career Transition Roadmap and weekly tips delivered to your inbox.&#8221;<br><br>Creating a new website can be challenging. That\u2019s why we\u2019ve created <a href=\"https:\/\/paperbell.me\/laura\" target=\"_blank\" rel=\"noopener\">Paperbell<\/a>, so you can create a beautiful-looking website in less than one Netflix episode. Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"248\" src=\"https:\/\/paperbell.com\/wp-content\/uploads\/2020\/11\/unnamed-2025-01-20T035746.939.png\" alt=\"Kaneisha Rain\" class=\"wp-image-246637\" srcset=\"https:\/\/paperbell.com\/wp-content\/uploads\/2020\/11\/unnamed-2025-01-20T035746.939.png 512w, https:\/\/paperbell.com\/wp-content\/uploads\/2020\/11\/unnamed-2025-01-20T035746.939-480x233.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting\"><strong>Setting Up Your Email System<\/strong><\/h2>\n\n\n\n<p>Your <a href=\"https:\/\/paperbell.com\/blog\/life-coaching-newsletter\">email system<\/a> is like having a personal assistant who nurtures relationships with potential clients 24\/7. Let&#8217;s look at how to set this up effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choosing Your Email Provider<\/strong><\/h3>\n\n\n\n<p>While there are many options available, focus on finding one that&#8217;s easy to use and grows with you. For example, MailerLite is great for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coaches just starting out<\/li>\n\n\n\n<li>Simple automation needs<\/li>\n\n\n\n<li>Budget-friendly pricing<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/paperbell.com\/blog\/best-email-platform-for-coaches\">ConvertKit<\/a> works well for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More complex automations<\/li>\n\n\n\n<li><a href=\"https:\/\/paperbell.com\/blog\/coaching-store\/\">Selling digital products<\/a><\/li>\n\n\n\n<li>Growing coaching businesses<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creating Your First Automation<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s say you&#8217;re a health coach. Your email automation might look like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Someone downloads your &#8220;7-Day Energy Reset Guide.&#8221;<\/li>\n\n\n\n<li>They automatically get tagged as &#8220;interested in energy\/wellness.&#8221;<\/li>\n\n\n\n<li>This triggers a welcome sequence about building sustainable energy.<\/li>\n\n\n\n<li>Based on what links they click, they get more targeted content.<\/li>\n<\/ol>\n\n\n\n<p>The key to successful email automation isn&#8217;t just sending emails. Remember that you\u2019re creating a journey that guides potential clients from their first interaction to becoming paying clients. Once you set up these foundational pieces, you can focus on what really matters: <strong>coaching your clients and creating transformational results.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make\"><strong>Make Your Blog Funnel Work While You Sleep<\/strong><\/h2>\n\n\n\n<p>Building a blog funnel isn&#8217;t a one-time task &#8211; it&#8217;s an ongoing system that brings you coaching clients even when you&#8217;re not actively marketing. The key is to start simple and build from there.<\/p>\n\n\n\n<p>Remember to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create helpful content that addresses real problems.<\/li>\n\n\n\n<li>Guide readers to join your email list.<\/li>\n\n\n\n<li>Nurture relationships through automated emails.<\/li>\n\n\n\n<li>Make it easy for potential clients to take the next step.<\/li>\n<\/ul>\n\n\n\n<p>As your funnel brings in new clients, you&#8217;ll want a simple way to manage them all. That&#8217;s where Paperbell comes in.<\/p>\n\n\n\n<p>Paperbell handles all your coaching admin in one place &#8211; from scheduling and payments to contracts and client documents. This gives you more time to focus on creating content and serving your clients.&nbsp;<a href=\"https:\/\/paperbell.com\/\">Try Paperbell free<\/a> with your first client and see how much easier it makes running your coaching business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/paperbell.com\/wp-content\/uploads\/2020\/11\/how-to-optimize-blog-funnel-pin-683x1024.jpg\" alt=\"how to optimize blog funnel pin\" class=\"wp-image-246635\" style=\"object-fit:cover;width:500px;height:750px\"\/><\/figure>\n\n\n\n<p><em>Editor\u2019s Note: This post was originally published in November 2020 and has since been updated for accuracy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever feel like you&#8217;re constantly hustling to find new coaching clients? What if your website could do some of that work for you? That&#8217;s exactly what a blog funnel can do &#8211; attract potential clients while you&#8217;re busy serving your current ones. And the best part? You don&#8217;t need to be a tech wizard to [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":246636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-231158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-for-coaches"],"acf":[],"_links":{"self":[{"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/posts\/231158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/comments?post=231158"}],"version-history":[{"count":42,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/posts\/231158\/revisions"}],"predecessor-version":[{"id":250253,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/posts\/231158\/revisions\/250253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/media\/246636"}],"wp:attachment":[{"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/media?parent=231158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/categories?post=231158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paperbell.com\/wp-json\/wp\/v2\/tags?post=231158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}