1. How Much Do You Want to Earn?<\/h3>\n\n\n\n
Make a list of all your expenses (rent, mortgage, utilities, groceries, and so on) and set a realistic goal for your savings. Create a budget for how much you want to pay out for yourself from your business earnings.<\/p>\n\n\n\n
Next, note down all your business expenses for your coaching practice<\/a>. This may include renting an office space or spending money on ads to promote your program. Calculate how much of your income must be put aside for taxes<\/a>.<\/p>\n\n\n\n Add up the numbers to define your ideal business income.<\/p>\n\n\n\n \ud83d\udca1<\/em>Quick Tip<\/em><\/strong>: If you\u2019re ready to start creating your coaching package, <\/em>try Paperbell.<\/em><\/a> It\u2019s the easiest (and most beautiful) way to build your life coaching pages.<\/em><\/a><\/p>\n\n\n\n Do you have a completely clear schedule you can devote to coaching or just a couple of hours a week outside of your day job? Be realistic about how much time you can afford to dedicate to your business without overcommitting.<\/p>\n\n\n\n Next, consider how your time will be split between working with clients and working on your business.<\/p>\n\n\n\n The first will involve preparing for your sessions, conducting them, and keeping clients accountable.<\/p>\n\n\n\n The latter may include producing content, answering emails, and filing invoices. Paperbell<\/a> can take a lot of this off your shoulders by automating tasks like your bookings, payments, website design, and contracts.<\/p>\n\n\n\n Some handbags cost $20, while others cost $200,000. The people buying the cheap handbags likely aren\u2019t buying the designer handbags, and vice versa. And yet there\u2019s still a demand for both of these products.<\/p>\n\n\n\n The same is true for your life coaching services. Think about the person you want to serve: How much money do they make? How much would they be willing to pay for coaching? Make sure your pricing aligns with your target audience profile.<\/p>\n\n\n\n Both one-on-one and group coaching sessions<\/a> have their benefits. Individual coaching is more personalized and impactful, so you can charge higher fees. However, group coaching programs can be scaled.<\/p>\n\n\n\n Consider how much you want to make with your sessions on average and how many individual or group coaching clients you need for that.<\/p>\n\n\n\n You can also create life coaching packages<\/a> that include a certain number of sessions over a set period of time. This requires commitment from your client to complete a longer coaching process.<\/p>\n\n\n\n Some examples of life coaching packages are:<\/p>\n\n\n\n Of course, there\u2019s more to coaching than talking to people. Some coaches sell digital products like eBooks and online courses<\/a>.<\/p>\n\n\n\n Whatever your services look like, you can always try to up-sell. Provide optional add-ons, such as access to a daily messaging service, or a weekly video call rather than email check-ins. <\/p>\n\n\n\n Here\u2019s some advice that every coach should consider: Don\u2019t be afraid to include an ultra-premium tier that\u2019s significantly pricier than your other services. Most clients won\u2019t go for this option but the one or two clients a year who do<\/em> buy it will seriously increase your profits.<\/p>\n\n\n\n Credibility builds trust<\/a>. In other words, clients will be willing to invest more in someone they feel is qualified to coach them.<\/p>\n\n\n\n This doesn\u2019t just relate to your coaching credentials but any other relevant accreditations and experience you might have.<\/p>\n\n\n\n Did you work in corporate team management for 10 years? Do you have a large social media following or positive online testimonials? Is your psychology degree helping you create better results for your clients? All of these can increase the value of your services.<\/p>\n\n\n\n Here are some pitfalls to look out for when setting your life coaching fees.<\/p>\n\n\n\n There\u2019s a fine line between creating a premium service and setting unrealistic expectations. <\/p>\n\n\n\n If your life coaching rates are too high, you may dissuade clients from committing altogether. Or worse, run the risk of under-delivering in line with your rates. Be ambitious, but stay realistic.<\/p>\n\n\n\n You may be tempted to undercut the competition, but are your cheap services cheapening your offering?<\/p>\n\n\n\n Charging more can be scary but ask yourself honestly: Are you pricing yourself low out of fear? Are you making assumptions about how much your clients can afford to pay?<\/p>\n\n\n\n Always challenge the narrative you\u2019re telling yourself. Clients often take you more seriously when they\u2019re required to invest more.<\/p>\n\n\n\n Coaching isn\u2019t always straightforward, so if there\u2019s one thing you can make crystal clear to the client, it\u2019s your pricing.<\/p>\n\n\n\n No one likes hidden costs and fuzzy services. Make sure your client is fully informed about all your fees (including add-ons) before they sign with you.<\/p>\n\n\n\n It depends on your preferences, and both have their pros and cons.<\/p>\n\n\n\n Sharing your life coaching rates publicly means anyone who contacts you already knows they can afford you, so there\u2019s very little chance they\u2019ll bail after you give them a quote.<\/p>\n\n\n\n On the other hand, keeping your pricing hidden means you can connect with the client first before pitching your services to them on a discovery call. It can create a sense of exclusivity and premium service. It also allows you to deliver custom pricing based on the client\u2019s needs. <\/p>\n\n\n\n Setting up your coaching packages in Paperbell<\/a> makes it easy to go either way. You can share a link to your package page publicly or keep it hidden until your prospect is ready to buy.<\/p>\n\n\n\n Setting low rates is one of the most common mistakes new coaches make. Here are some signs you\u2019re underpricing (and undervaluing) your services.<\/p>\n\n\n\n Your clients aren\u2019t committing<\/strong>. Missed appointments, last-minute cancellations, low effort; If multiple clients aren\u2019t taking your coaching services<\/a> seriously, it means they don\u2019t value you or your time. <\/p>\n\n\n\n You\u2019re only just scraping by<\/strong>. Spreading yourself too thin will show up in your work. Plus, you didn\u2019t become a coach to struggle\u2014you have a business to run.<\/p>\n\n\n\n You can\u2019t imagine scaling<\/strong>. No room to take on more clients or increase your service offering? Make room by raising your coaching rates. That way, you\u2019ll be able to handle fewer clients and earn more, or free up room to create new products and opportunities without losing out financially.<\/p>\n\n\n\n There are three scenarios in which you should be raising your life coaching fees:<\/p>\n\n\n\n Take the aforementioned example of financially scraping by. Clearly, there\u2019s a need to be bringing in more money here, so raising your fees makes sense.<\/p>\n\n\n\n Ideally, you shouldn\u2019t let yourself get to this point, which means proactively raising your rates. This might be in anticipation of a tougher season or when you\u2019re planning something that will require a bit more money, such as up-skilling through a new course.<\/p>\n\n\n\n And then, of course, you need to review your fees yearly. Think about how much you and your personal brand have grown\u2014your rates should reflect that. <\/p>\n\n\n\n If you are raising your prices, inform your recurring clients well in advance. If you\u2019re concerned about retention, you can consider selling them a long-term commitment at your current rate to stay on board.<\/p>\n\n\n\n You don\u2019t have to offer refunds for your coaching, but if you do, make sure you have a clear policy. It should be clearly stated in your coaching contract<\/a> so when clients sign with you, they know what to expect in case they aren\u2019t satisfied with your services. <\/p>\n\n\n\n Paperbell<\/a> makes it easy to store your contracts and get them digitally signed. You can also include additional terms and conditions for each client to avoid misunderstandings.<\/p>\n\n\n\n Most coaches don\u2019t tend to offer refunds. Instead, they focus on giving as much clarity to the client in their discovery session before they sign as they can.<\/p>\n\n\n\n As long as you communicate your terms clearly, any potential refunds can be handled according to your policy.<\/p>\n\n\n\n2. How Much Time Do You Have?<\/h3>\n\n\n\n
3. What Does Your Ideal Client Look Like?<\/h3>\n\n\n\n
4. What Kind of Services Do You Offer?<\/h3>\n\n\n\n
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5. How Qualified Are You?<\/h3>\n\n\n\n
Traps to Avoid When Deciding on Your Life Coaching Prices<\/h2>\n\n\n\n
![\"\"](\"https:\/\/paperbell.com\/wp-content\/uploads\/2024\/11\/life-coach-prices-infographic-1024x1024.jpg\")
<\/figure>\n\n\n\nOverpricing<\/h3>\n\n\n\n
Underpricing<\/h3>\n\n\n\n
Overcomplicating Your Pricing Structures<\/h3>\n\n\n\n
Should You Publish Your Life Coaching Rates?<\/h2>\n\n\n\n
Signs Your Life Coach Prices Are Too Low<\/h2>\n\n\n\n
How and When to Raise Your Life Coaching Fees<\/h2>\n\n\n\n
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How to Set up a Refund Policy<\/h2>\n\n\n\n
![\"\"](\"https:\/\/paperbell.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-26-at-2.49.25\u202fPM.png\")
<\/figure>\n\n\n\nGet Creative With Your Pricing Using Paperbell<\/h2>\n\n\n\n
![\"Life](\"https:\/\/paperbell.com\/wp-content\/uploads\/2021\/07\/life-coach-prices-pin.jpg\")
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