Is TikTok Good for Coaches?<\/h2>\n\n\n\n
Is TikTok worth your time to get coaching clients? Let\u2019s look at the numbers.<\/p>\n\n\n\n
In the second quarter of 2025 alone, 192 million new people<\/a> downloaded TikTok to their devices. That staggering number is impressive on its own, but on top of that:<\/p>\n\n\n\n Suffice to say, a ton of people (and not just teenagers) use TikTok. Unless you work strictly with people aged 45+, there\u2019s a good chance you can find your audience on this app.<\/p>\n\n\n\n With that being said, TikTok can be powerful to help coaches reach potential clients\u2026 as long as you use it correctly. Ultimately, it\u2019s completely different from other online platforms such as Instagram, Facebook, YouTube, blogging, and so on.<\/p>\n\n\n\n Let\u2019s explain why.<\/p>\n\n\n\n If you want to get coaching clients<\/a> from TikTok, it\u2019s important to change how you view this app. That\u2019s because TikTok isn\u2019t really a \u201csocial media\u201d platform<\/a>.<\/p>\n\n\n\n Why not? Other platforms are built for users to grow a following and cultivate a community. But that\u2019s not<\/em> the case with TikTok.<\/p>\n\n\n\n Instead, TikTok is an outreach platform<\/strong>. Like other social media apps, its goal is to get as many people as possible to watch content on the platform for as long as possible. <\/p>\n\n\n\n But unlike other apps, TikTok\u2019s algorithm pushes content to your For You Page (FYP) in a unique way. The content you see can include viral content, but not always.<\/p>\n\n\n\n The content you see can be from minuscule accounts.<\/p>\n\n\n\n But it will be relevant to what you\u2019re interested in. In my experience using the most common social media apps, no other can customize a feed as well as TikTok can. <\/strong><\/p>\n\n\n\n This means a few things:<\/p>\n\n\n\n That last point is especially important. TikTok is best for brand awareness, not community-building or social selling. <\/p>\n\n\n\n It\u2019s amazing as a tool to get new people to discover you as a coach because every new video is a potential chance at reaching 200-300 new people.<\/strong><\/p>\n\n\n\n Your follower count doesn\u2019t matter. And going \u201cviral\u201d won\u2019t matter, either. You can have a video go \u201cviral\u2019 with a million views<\/a>, but your next video may just get a thousand views.<\/p>\n\n\n\n That\u2019s why each video you post on TikTok<\/a> should work standalone, without context. This helps more people remain engaged, and keeping people\u2019s attention on your content is what you need to get more views on this platform.<\/strong><\/p>\n\n\n\n Imagine TikTok as a \u201cdigital business card\u201d you can get in front of new people. If you do, you\u2019ll be more likely to approach TikTok from the right angle as a coach!<\/p>\n\n\n\n Pro tip:<\/strong> There\u2019s no better way to create a \u201cdigital business\u201d card for your coaching business than by using Paperbell. <\/em>Create your free account today<\/em><\/a> to launch your coaching packages on a beautiful website, no designing required!<\/em><\/p>\n\n\n\n Now that you understand a bit more about how TikTok works, let\u2019s explore the type of content that works best on this platform.<\/p>\n\n\n\n TikTok isn\u2019t like Instagram. You don\u2019t need a polished, \u201caesthetic\u201d style for your videos to succeed. <\/p>\n\n\n\n Instead, \u201craw\u201d and \u201crelatable\u201d content seems to do well.<\/p>\n\n\n\n It was known for short-form content, which still does well, but longer content has been performing better and better, too.<\/p>\n\n\n\n With all that being said, the exact \u201ctype\u201d of content you post on TikTok doesn\u2019t necessarily matter. What matters is to make your content make sense with the reality of the platform.<\/p>\n\n\n\n Here are some best practices to create content that\u2019s more likely to grow your coaching business<\/a> on TikTok:<\/p>\n\n\n\n Follow these best practices to improve the success of your content, even if you don\u2019t follow \u201ctrends\u201d or use \u201ctrending sounds.\u201d This will ensure you\u2019re creating high-quality videos that people want to watch and share with others.<\/p>\n\n\n\n At the very least, if you don\u2019t want to create content specifically for this platform, you should try reposting other content to your TikTok<\/a> to get extra exposure for little to no effort.<\/p>\n\n\n\n So what should you post on TikTok, specifically? And how do you translate video views into new coaching clients<\/a>? <\/a><\/p>\n\n\n\n Here\u2019s how.<\/p>\n\n\n\n Yes, you read that right. Your first step is to create 5, not 1, TikTok accounts.<\/p>\n\n\n\n Quick caveat before we go further: unless you want to get flagged by TikTok as a spammer, do NOT create more than 5 accounts per device! <\/p>\n\n\n\n So, why create 5 accounts instead of a single one?<\/p>\n\n\n\n This advice comes from coach and author <\/strong>Bobby Kim<\/strong><\/a>.<\/strong> Bobby shares strategies that work for authors, so his advice on what content to create is not applicable to coaches. However, his account creation strategy applies to anyone who wants to grow on TikTok.<\/p>\n\n\n\n Bobby runs a content team with over 100 people and has created hundreds of thousands of TikTok accounts. He has noticed that individual TikTok accounts perform differently, some much better than others.<\/p>\n\n\n\n Here\u2019s an overview of the strategy he teaches to warm up and create multiple accounts – but feel free to check out his free course, TikTok Mastery,<\/a> for more in-depth info, even if the content creation aspect is specific to authors:<\/p>\n\n\n\n After the first week, your first account is ready to test. Here\u2019s how you can test each account as they become \u201cwarmed up\u201d:<\/p>\n\n\n\n For authors, doing this process at scale is essential to get several \u201cgood\u201d accounts, but for coaches, you\u2019ll likely only need to do this once across 5 accounts.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Bobby states that about 1 out of 5 accounts will perform well after this test. This means you should end up with a single account that outperforms the others.<\/strong><\/p>\n\n\n\n By going through this process, you\u2019ll mitigate the risk of getting stuck in the 200-300 views pattern. <\/p>\n\n\n\n Business accounts on TikTok have a few features personal accounts don\u2019t have, such as:<\/p>\n\n\n\n But one of the biggest drawbacks is the inability to use a lot of the available trending sounds. <\/strong>Most sounds on TikTok aren\u2019t cleared for commercial use.<\/p>\n\n\n\n And businesses fall under commercial use.<\/p>\n\n\n\n With that being said, great coaching content relies more on you speaking to the camera and less on trending sounds. That\u2019s why I advise coaches to create a Business account on TikTok instead of a personal account.<\/p>\n\n\n\n To make this switch, navigate to the Settings and privacy<\/strong> menu in your TikTok account, then select Account. <\/strong><\/p>\n\n\n\n From there, click Switch to Business Account<\/strong>:<\/p>\n\n\n\n Follow the in-app instructions, and you\u2019ll be done.<\/p>\n\n\n\n Keep in mind that you can always go back to a personal account if you change your mind. So there\u2019s no harm in trying.<\/p>\n\n\n\n Now that you have a TikTok business account, it\u2019s time to create your coaching packages so that you can share the link in your bio!<\/p>\n\n\n\n The easiest way to create and display coaching packages is by using Paperbell. You can start by signing up to try it free<\/a>, and once you\u2019re logged in, go to the Packages <\/strong>menu and add your first package:<\/p>\n\n\n\n Choose the pricing model, or pick one of the templates to get going even faster.<\/p>\n\n\n\n From there, you can customize what\u2019s included in your package as well as other details, such as:<\/p>\n\n\n\n Once you\u2019ve got a package, navigate to the Website <\/strong>menu in Paperbell to customize your coaching site! You can change colors, titles, and images, but you can also:<\/p>\n\n\n\n In 5-10 minutes, you\u2019ll end up with a beautiful branded coaching website you can add to your TikTok account, like this:<\/p>\n\n\n\n To set up your TikTok profile for success, update your bio with a short description of who you help and how you do it.<\/p>\n\n\n\n For example, parenting coach<\/a> Marcela Collier at High Impact Club has the following bio:<\/p>\n\n\n\n \u201cHelping you go from parenting frustration to peace & cooperation.\u201d<\/em><\/p>\n\n\n\n This is clear and calls out her ideal audience \u2014 frustrated parents.<\/p>\n\n\n\n But she also includes the words \u201cFREE class \ud83d\udc47 \u201c to direct people to click on her link. <\/p>\n\n\n\n This calls her audience to action and entices them to click on the link to access the free class. Plus, signing up for the class lets them join her email list at the same time. <\/p>\n\n\n\n That way, she stays in touch with people, even if they don\u2019t see her other TikTok videos.<\/p>\n\n\n\n If you don\u2019t have a link yet, you can use a Lead Form instead.<\/strong><\/p>\n\n\n\n Lead Forms allow you to collect people\u2019s information, such as name, email address, phone number, and more, without requiring a link to your website. These forms work natively within TikTok.<\/p>\n\n\n\n You can use these forms to allow people to apply for a free discovery call<\/a> or to share a lead magnet<\/a> with anyone who fills it out.<\/p>\n\n\n\n The next element you should have in place is your booking process. <\/p>\n\n\n\n Once you get traffic, how easy is it for that traffic to book your coaching services or get on your calendar? Do you have the automation in place to allow people to pay you or book more sessions without requiring your help?<\/p>\n\n\n\n If you created your coaching site with Paperbell, that\u2019s going to be super easy to set up! Watch the video below to learn how to add automation to your process:<\/p>\n\n\n\n\n
![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-age-breakdown.png\")
<\/figure>\n\n\n\nHow TikTok is Different from Other Social Media Platforms for Coaches<\/h2>\n\n\n\n
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What Type of Coaching Content Performs Well on TikTok?<\/h2>\n\n\n\n
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How to Implement a Client-Getting Strategy on TikTok for Coaches<\/h2>\n\n\n\n
![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-infographic-1024x1024.jpg\")
<\/figure>\n\n\n\n1. Create and warm up 5 TikTok accounts.<\/h3>\n\n\n\n
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2. Choose between a business account and a personal account<\/h3>\n\n\n\n
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![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-business-account-1024x900.jpg\")
<\/figure>\n\n\n\n3. Set up your business first<\/h3>\n\n\n\n
![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-package-templates-1024x743.png\")
<\/figure>\n\n\n\n\n
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![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-paperbell-1024x540.png\")
<\/figure>\n\n\n\n4. Write an impactful bio<\/h3>\n\n\n\n
![\"tiktok](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/tiktok-for-coaches-marcela.png\")
<\/figure>\n\n\n\n5. Dial in your client experience<\/h3>\n\n\n\n