- \n
- Why LinkedIn is great for more than just corporate, career, or business coaching<\/li>\n\n\n\n
- A step-by-step strategy to get clients on LinkedIn<\/a><\/li>\n\n\n\n
- 4 LinkedIn strategies coaches and consultants must avoid<\/li>\n<\/ul>\n\n\n\n
What Type of Coaches Can Get Clients on LinkedIn?<\/h2>\n\n\n\n
Many coaches have the wrong impression of LinkedIn. They falsely believe that the only coaches who can get clients fast<\/a> on this platform help their clients either with business, marketing, or their career.<\/p>\n\n\n\n
And that\u2019s not true at all!<\/p>\n\n\n\n
You can still be in a non-business or career coaching niche<\/a> and find clients on LinkedIn \u2014 as long as your potential clients use the platform.<\/p>\n\n\n\n
For example, if you\u2019re a parenting coach<\/a>, it makes sense to use LinkedIn to find busy career-oriented parents who struggle to manage their careers and their kids at the same time. <\/p>\n\n\n\n
In the case of Miriam Mandel, MD<\/a>, a teen health and wellness coach, you can see she\u2019s doing well on LinkedIn. She has 5,856 followers, and her posts get plenty of engagement.<\/p>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/image5.png\")
<\/figure>\n\n\n\nOn the other hand, it wouldn\u2019t make sense for a parenting coach to target stay-at-home parents who have no interest in building a business<\/a> network. <\/p>\n\n\n\n
The people who spend time on LinkedIn want to network with other working professionals. If your dream clients fall into that category, there\u2019s a good chance they\u2019re part of the more than 1 billion members<\/a> who use the platform!<\/p>\n\n\n\n
\ud83d\udca1Pro tip:<\/strong> Once you get a lead from LinkedIn, you can invite them to book a session on Paperbell<\/a>, where they can pay and schedule in one smooth process \u2014 no back-and-forth emails needed. <\/em><\/p>\n\n\n\n
How to Find Coaching Clients on LinkedIn <\/h2>\n\n\n\n
Want to use LinkedIn to get new coaching clients? <\/a>Follow this step-by-step approach to start building credibility and authority in your field!<\/p>\n\n\n\n
1. Start by optimizing your LinkedIn profile<\/h3>\n\n\n\n
Most LinkedIn users tailor their profiles as online CVs. <\/p>\n\n\n\n
But if you\u2019re a coach or consultant, your bio needs more than that! Consider your LinkedIn profile as a 24\/7 salesperson for your brand.<\/p>\n\n\n\n
To make those changes, you can focus most of your energy on two aspects of your profile: About and Featured sections.<\/p>\n\n\n\n
Use your Featured section to share:<\/p>\n\n\n\n
- \n
- A lead magnet<\/a> to allow people to join your email newsletter<\/li>\n\n\n\n
- Your most popular posts<\/li>\n\n\n\n
- Links to your coaching packages<\/a> and free discovery sessions<\/a> <\/li>\n<\/ul>\n\n\n\n
And use your About to call out your ideal client and explain how you can help them.<\/p>\n\n\n\n
Use these copywriting tips for coaches<\/a> to optimize your About section!<\/p>\n\n\n\n
Here\u2019s another thing to note \u2014 LinkedIn now has Creator Mode profiles, which allow you to grow your reach on the platform. When it\u2019s activated, your \u201cConnect\u201d button will change to Follow:<\/p>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/image1-2.png\")
<\/figure>\n\n\n\nYou can turn on Creator Mode when you\u2019re viewing your own profile.<\/p>\n\n\n\n
2. Create your engagement list<\/h3>\n\n\n\n
Many coaches can\u2019t succeed on LinkedIn because they only execute half of the required strategy \u2014 posting content.<\/p>\n\n\n\n
But for your content to help you land clients, you need potential clients to see it\u2026 and also engage with it! That\u2019s why most of your LinkedIn efforts should be spent authentically engaging with other people.<\/p>\n\n\n\n
Engagement means any of the following:<\/p>\n\n\n\n
- \n
- Liking, commenting and reposting other people\u2019s content<\/li>\n\n\n\n
- Having DM conversations<\/li>\n\n\n\n
- Responding to comments (on your own post or other people\u2019s posts)<\/li>\n<\/ul>\n\n\n\n
And before you start engaging with just about anyone, you can create your engagement list. Those are the people you\u2019ll engage with daily.<\/p>\n\n\n\n
Your engagement list should be made up of:<\/p>\n\n\n\n
- \n
- Thought leaders and authority figures in your niche<\/a><\/li>\n\n\n\n
- LinkedIn creators who post on topics related to yours<\/li>\n\n\n\n
- Your competitors (yes, you read that right)<\/li>\n\n\n\n
- People you see as potential clients<\/li>\n<\/ul>\n\n\n\n
Make sure to follow these people and keep track of them in a spreadsheet or your bookmarks. You can add new people to your engagement list over time as well.<\/p>\n\n\n\n
3. Engage daily<\/h3>\n\n\n\n
Now that you have an engagement list, it\u2019s time to \u2014 you guessed it \u2014 engage with other people on LinkedIn!<\/p>\n\n\n\n
Make sure you engage in meaningful ways. If you enjoy someone\u2019s post, don\u2019t just say \u201cthanks for sharing\u201d \u2014 instead, share your own opinion and spark a conversation.<\/p>\n\n\n\n
Here\u2019s what copywriter Jasmin Ali\u0107<\/a> suggests as an engagement strategy (this helped him grow to 70,770 followers):<\/p>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/image4.png\")
<\/figure>\n\n\n\nOf course, you don\u2019t need to spend hours engaging every single day. But the more you spend time having genuine conversations and connections with others, the more relationships you\u2019ll build with potential clients.<\/p>\n\n\n\n
Can\u2019t find the time to engage throughout the day? Schedule time in your own calendar to dedicate to this task. As little as 30 minutes per day can start moving the needle.<\/p>\n\n\n\n
4. Post content 3-7 times weekly<\/h3>\n\n\n\n
Engagement is vital, but you should also post your own content on your LinkedIn page.<\/p>\n\n\n\n
So what should you post?<\/p>\n\n\n\n
Make sure every post is targeted toward your ideal client. If you write posts meant to appeal to everyone, you\u2019ll ultimately appeal to no one. <\/p>\n\n\n\n
You can share helpful strategies and tips, but keep one thing in mind:<\/p>\n\n\n\n
Anyone with a coaching certification can easily post \u201ctips and tricks.\u201d What will make you stand out from your competitors is thought-provoking content \u2014 especially if it pulls from real lived experiences.<\/p>\n\n\n\n
You can do this via text, video, or a carousel post. For example, Encore Life Coach Scott Perry uses a blend of video and text posts to share valuable, thought-provoking content:<\/p>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/image2-1.png\")
<\/figure>\n\n\n\nNotice how Scott uses himself as an example before going into the details of how to solve the problem he poses. He also starts his posts with an engaging question.<\/p>\n\n\n\n
Hint: you can repurpose comments you\u2019ve made elsewhere as their own standalone posts, especially if you put some thought into writing them. <\/p>\n\n\n\n
Prioritize quality content over quantity. If you only have time to create high-quality posts, then focus on that instead of trying to pump out 7 mediocre ones.<\/p>\n\n\n\n
Not sure what to post about? Follow other coaches in your niche to get inspiration for some topics. But here are a few questions to help you generate ideas for your posts:<\/p>\n\n\n\n
- \n
- What are some common pain points your ideal clients deal with?<\/li>\n\n\n\n
- What misconceptions do people have about your area of expertise?<\/li>\n\n\n\n
- How did you (or even better – a client) overcome a difficult situation?<\/li>\n\n\n\n
- What breaks your heart about your area of expertise?<\/li>\n\n\n\n
- Why do you do what you do?<\/li>\n\n\n\n
- How is your coaching process different from other people\u2019s and why?<\/li>\n\n\n\n
- What do you do behind the scenes in your coaching business?<\/li>\n\n\n\n
- What is it like to work with you?<\/li>\n<\/ul>\n\n\n\n
Try implementing some carousels in your posts, too! Canva has several free LinkedIn carousel templates you can grab and customize to fit your style. You can also grab Instagram carousel templates if you prefer those designs.<\/p>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/image3-1-1024x562.png\")
<\/figure>\n\n\n\n5. Start DM conversations<\/h3>\n\n\n\n
The fastest way to land new coaching clients is to have genuine conversations with people.<\/p>\n\n\n\n
Unfortunately, LinkedIn is ripe with automated outreach message blasts that suck the humanity out of the DMing experience. By doing things differently, you can build relationships with potential clients and develop some familiarity with them.<\/p>\n\n\n\n
Here\u2019s an example of what you can do if you want to start a conversation with someone in a way that feels authentic and genuine:<\/p>\n\n\n\n
- \n
- Follow the person<\/li>\n\n\n\n
- Start commenting on their posts (with high-value comments)<\/li>\n\n\n\n
- Add comments over the span of a few days<\/li>\n\n\n\n
- Send a connection request with a custom message<\/li>\n<\/ul>\n\n\n\n
Instead of using the blanket statement of \u201cHey [name], I\u2019d love to have you as part of my network here on LinkedIn!\u201d…<\/p>\n\n\n\n
Start the conversation with something specific about the way you\u2019ve engaged with them over the last few days.<\/p>\n\n\n\n
For example:<\/p>\n\n\n\n
\n
\u201cHey [name], loved your post about [topic]! [Insert a short tidbit about why you liked the post or what you learned from it]. I help [target audience] with [specific problem\/solution\/outcome]. Cheers!\u201d<\/p>\n<\/blockquote>\n\n\n\n
From there, let the conversation flow naturally. We don\u2019t have a template or script for you to follow here because it will vastly depend on your unique relationship with that person and how you\u2019ve engaged with them in the past.<\/p>\n\n\n\n
Just remember to keep your potential client<\/a> in mind when sending DMs. Ask yourself if this DM will be beneficial to them or only to you. Every DM you send should either serve to strengthen your relationship with that person or to help them in some way. <\/p>\n\n\n\n
To streamline and enhance your LinkedIn engagement efforts, consider using tools like\u00a0LinkedHelper.com<\/a>. This platform can assist you in managing your connections, automating certain outreach tasks, and organizing your engagement list more efficiently.<\/p>\n\n\n\n
4 LinkedIn Strategies to Avoid<\/h2>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/how-to-get-coaching-cients-on-linkedin.png\")
<\/figure>\n\n\n\n
- Thought leaders and authority figures in your niche<\/a><\/li>\n\n\n\n
- 4 LinkedIn strategies coaches and consultants must avoid<\/li>\n<\/ul>\n\n\n\n
![\"how](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/03\/how-to-get-coaching-clients-on-linkedin-pin.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"