What is a Lead Magnet for Coaches?<\/h2>\n\n\n\n
A lead magnet is a free resource that coaches can offer to people in exchange for opting into their email list. <\/p>\n\n\n\n
They can also be called \u201cfreebies\u201d.<\/p>\n\n\n\n
While there are hundreds of ways to approach lead magnets, they\u2019re particularly helpful for coaches who want to help potential clients achieve a quick win! When your freebie helps subscribers overcome a problem, it shows them your approach can get results.<\/p>\n\n\n\n
Once people consume your lead magnet and join your list, you can continue emailing them to:<\/p>\n\n\n\n
- \n
- Build a relationship<\/li>\n\n\n\n
- Nurture know, like, and trust<\/a><\/li>\n\n\n\n
- Send them offers to work with you<\/li>\n<\/ul>\n\n\n\n
As such, lead magnets are an effective way to get coaching clients fast.<\/a><\/p>\n\n\n\n
10 Effective Lead Magnet Ideas for Coaches<\/h2>\n\n\n\n
Let\u2019s look at some of the most effective types of lead magnets you can leverage as a coach!<\/p>\n\n\n\n
1. Checklist<\/h3>\n\n\n\n
Do you have a checklist of helpful steps, tools, affirmations, or other resources as part of your coaching process<\/a>? Why not turn that into a free checklist?<\/p>\n\n\n\n
Checklists are great for coaches because you don\u2019t need to reinvent the wheel. If you already have a signature coaching process<\/a>, you can extrapolate from it to help potential clients achieve their goals.<\/p>\n\n\n\n
For example, the coaches at Entrepreneurs HQ<\/a> help course creators create virtual workshops. As such, their checklist shows you each step that\u2019s involved in making that happen.<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image2-1024x511.png\")
<\/figure>\n\n\n\n2. Helpful list<\/h3>\n\n\n\n
The helpful list is different from the checklist in one way:<\/p>\n\n\n\n
While checklists are a list of steps someone should go through, a helpful list doesn\u2019t necessarily have to be \u201cchecked off.\u201d<\/p>\n\n\n\n
For example, advertising coach Luke Charlton<\/a> offers a list of 9 email offers as his lead magnet:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image3.png\")
<\/figure>\n\n\n\nTo make the best possible helpful list, make sure you\u2019re solving a problem your dream clients are dealing with right now. You should also prioritize list items that help your dream clients take action ASAP.<\/p>\n\n\n\n
For example, if Luke had instead shared a list called 9 Email Strategies For Coaches, <\/em>it may have been valuable \u2014 but implementing an entire strategy takes time. On the other hand, his email offers can be tweaked and sent in an hour or less!<\/p>\n\n\n\n
Solving big problems seems like a good idea, but many of your potential clients will get overwhelmed. Give them a quick win to help them see your process works!<\/p>\n\n\n\n
3. Script or template<\/h3>\n\n\n\n
A script or template is a word-for-word document that helps your potential clients achieve a specific outcome.<\/p>\n\n\n\n
For example, a sales coach could share a winning sales script. Or a productivity coach could share a daily schedule template to get more organized.<\/p>\n\n\n\n
Here\u2019s another example: email pro Liz Wilcox<\/a> shares her free email templates in exchange for joining her list:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image1-1-1024x630.png\")
<\/figure>\n\n\n\n4. Free discovery session<\/h3>\n\n\n\n
As a coach, already offer a complimentary discovery session<\/a> to help potential clients see what it\u2019s like to work with you.<\/p>\n\n\n\n
For example, recovery coach Stephanie Hamby<\/a> uses Paperbell to offer a free discovery session from her website:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image8-1024x587.gif\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
\ud83d\udca1Pro tip<\/strong>: With Paperbell<\/a>, anyone can easily create a landing page to let prospective clients book themselves straight into your calendar! You can also automate the confirmation and reminder emails to reduce no-shows.<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
5. Quiz<\/h3>\n\n\n\n
Quizzes are ideal not only for growing your email list, but also for segmenting that list. Because each subscriber will get their own quiz results, you can send them more relevant email newsletters depending on those results!<\/p>\n\n\n\n
Quizzes, when done right, also help your subscribers feel understood. This helps you nurture trust with them.<\/p>\n\n\n\n
For example, the parenting coaching<\/a> site The Baby Sleep Site offers a Baby Temperament Quiz. <\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image4-1024x504.png\")
<\/figure>\n\n\n\nBased on your results, they automatically email you the most relevant resources from their blog.<\/p>\n\n\n\n
6. eBooks<\/h3>\n\n\n\n
eBooks are self-explanatory \u2014 they\u2019re also a great lead magnet type for coaches who have a longer process to explain or break down.<\/p>\n\n\n\n
But even short eBooks can be effective in attracting coaching clients!<\/p>\n\n\n\n
While eBooks can be effective, they\u2019re also not the best to start with if you\u2019re still establishing yourself as a coach. That\u2019s because they take longer to consume and don\u2019t solve an immediate problem quickly like a helpful list does.<\/p>\n\n\n\n
That doesn\u2019t mean you shouldn\u2019t create an eBook. But if you do, create it with the intention of solving one specific challenge your dream clients deal with. <\/p>\n\n\n\n
7. Videos, workshops, and webinars<\/h3>\n\n\n\n
Text-only resources are great, but videos are a highly popular lead magnet style for coaches, too. Subscribers get to see your face and hear you explain your stuff directly.<\/p>\n\n\n\n
Video lead magnets come in a variety of sub-types, including but not limited to:<\/p>\n\n\n\n
- \n
- Workshops<\/a><\/li>\n\n\n\n
- Webinars<\/a><\/li>\n\n\n\n
- Free courses<\/li>\n\n\n\n
- Video sales letters (a short webinar)<\/li>\n\n\n\n
- Video series<\/li>\n<\/ul>\n\n\n\n
For example, Julie and Cathy from Funnel Gorgeous<\/a> hosted a meta workshop on\u2026 how to teach your first online workshop:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image5-1024x620.png\")
<\/figure>\n\n\n\n8. Private podcast<\/h3>\n\n\n\n
Unlike regular podcasts, private podcasts are only available to people you want to share them with. For example, you can turn your group coaching sessions into a private podcast. Or, you can share a helpful private podcast with anyone who joins your email list!<\/p>\n\n\n\n
Private podcasts<\/a> are helpful for subscribers who don\u2019t have time to sit in front of a video \u2014 but who would love to listen to an audio training while they\u2019re driving or cleaning.<\/p>\n\n\n\n
And there\u2019s no better example of this type of lead magnet than the very meta audio training on how to create an intentional podcast:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image7-1024x809.png\")
<\/figure>\n\n\n\nTo share a private podcast, you can use a tool like Hello Audio<\/a>.<\/p>\n\n\n\n
9. Free challenge<\/h3>\n\n\n\n
Do you have a process that subscribers can follow along over the course of a few days? If so, consider hosting a free challenge!<\/p>\n\n\n\n
Shorter challenges are typically better than longer ones since subscribers won\u2019t get discouraged or drop off as much.5-day and 3-day challenges are quite popular in the coaching world.<\/p>\n\n\n\n
For example, LinkedIn<\/a> coach Adrienne Weimer hosted a 3-day challenge to showcase her LinkedIn client-getting techniques:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image9-1024x341.png\")
<\/figure>\n\n\n\nFor best results, don\u2019t make your challenge overwhelming. Stick to easily achievable tasks that your subscribers can do in under 30 minutes per day.<\/p>\n\n\n\n
10. Free community<\/h3>\n\n\n\n
If you want to grow a community of dream clients on Slack, a Facebook group, or another platform, consider offering access to that community as a lead magnet.<\/p>\n\n\n\n
For example, Jason Linett<\/a> advertises his Facebook group in which business owners can learn about sales persuasion:<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/image6-1024x799.png\")
<\/figure>\n\n\n\nThe best part about growing a community? You\u2019ll have more touchpoints with your audience apart from your email list!<\/p>\n\n\n\n
How to Launch Your Coaching Lead Magnet<\/h2>\n\n\n\n
Once you have your lead magnet idea in mind, follow these steps to launch it and start growling your email list!<\/p>\n\n\n\n
1. Build your lead magnet<\/h3>\n\n\n\n
Before collecting leads for your email list, you\u2019ll need to build the lead magnet you want to offer.<\/p>\n\n\n\n
This step will look different depending on what type of freebie you want to create. Here are some helpful resources to help you build different lead magnet types:<\/p>\n\n\n\n
- \n
- Canva<\/a> or Google Docs for PDF or text resources<\/li>\n\n\n\n
- CapCut<\/a> to edit video resources<\/li>\n\n\n\n
- HelloAudio<\/a> to host private podcasts<\/li>\n\n\n\n
- Interact<\/a> to create interactive quizzes<\/li>\n\n\n\n
- Paperbell<\/a> to automate free discovery calls (and much more!)<\/li>\n\n\n\n
- Slack<\/a> to host challenges or free communities outside of Facebook groups<\/li>\n<\/ul>\n\n\n\n
For this step, keep it simple. Start with a minimum viable lead magnet<\/a> before you spend tons of time (or money) perfecting it. <\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Unless you\u2019ve proven people absolutely want your lead magnet, you shouldn\u2019t sink too many resources into it! But once you see people opting in, feel free to improve your lead magnet now that it\u2019s proven to convert.<\/p>\n\n\n\n
2. Create your lead magnet landing page<\/h3>\n\n\n\n
For people to claim your lead magnet, you\u2019ll need to set up an opt-in form with a dedicated landing page.<\/p>\n\n\n\n
You\u2019ll need to connect the opt-in form of your lead magnet with your email marketing platform<\/a> so that anyone who joins instantly gets added to your list and receives their freebie. Alternatively, you can create your freebie directly inside your email platform, like Convertkit<\/a>.<\/p>\n\n\n\n
Here are some best practices when writing the copy for your freebie landing page:<\/p>\n\n\n\n
- \n
- Keep it short and sweet<\/li>\n\n\n\n
- Avoid distractions, such as unrelated menu items or buttons<\/li>\n\n\n\n
- Call out the pain points or positive outcomes your lead magnet helps with directly in the main headline<\/li>\n\n\n\n
- Specify who the lead magnet is for (your ideal audience) to repel anyone who doesn\u2019t fit that description<\/li>\n<\/ul>\n\n\n\n
If you\u2019re using a free discovery call as a freebie, try Paperbell for free<\/a> to create it quickly and effectively!<\/p>\n\n\n\n
3. Write an automated welcome sequence<\/h3>\n\n\n\n
As soon as your subscribers opt into your list, they should receive an automated confirmation email<\/a> with their lead magnet inside.<\/p>\n\n\n\n
Unless you\u2019re using Paperbell to offer free discovery calls, you\u2019ll need to set up that welcome email yourself inside your email marketing<\/a> platform. <\/p>\n\n\n\n
But you don\u2019t have to stop at one email! You can create an entire welcome sequence to nurture new subscribers and properly welcome them into your world.<\/p>\n\n\n\n
Here\u2019s an example of a welcome sequence you can send after your lead magnet to start nurturing new subscribers:<\/p>\n\n\n\n
- \n
- Send immediately<\/strong>: A quick welcome + a link to access their lead magnet<\/li>\n\n\n\n
- Day 1<\/strong>: Introduce yourself and let them know what to expect from your email list \u2014 you can also remind them to access their lead magnet<\/li>\n\n\n\n
- Day 2<\/strong>: Your backstory & how you help people now<\/li>\n\n\n\n
- Day 3<\/strong>: Talking about a common problem + invitation to book a free discovery session with you if they need help with this<\/li>\n\n\n\n
- Day 4<\/strong>: A client case study (or another personal story if you\u2019re a new coach) + invitation to book a free discovery coaching session<\/a><\/li>\n<\/ul>\n\n\n\n
Once subscribers complete the welcome sequence, you can add them to the list of people who receive your regular email newsletter.<\/p>\n\n\n\n
4. Drive traffic to your lead magnet<\/h3>\n\n\n\n
People won\u2019t magically find your lead magnet landing page. That means you\u2019ll need to drive traffic to it.<\/p>\n\n\n\n
There are two main ways you can drive traffic to your lead magnet: organic and paid.<\/p>\n\n\n\n
The organic way is best if you have no budget but lots of time. Conversely, paid traffic is best if you have a budget (even a small one) but little to no time.<\/p>\n\n\n\n
You can also try a blend of both!<\/p>\n\n\n\n
Here are some examples of ways you can drive traffic in organic or paid ways:<\/p>\n\n\n\n
- \n
- Be a guest on someone\u2019s podcast<\/a> or blog – free<\/li>\n\n\n\n
- Start social media marketing<\/a> – free<\/li>\n\n\n\n
- Run Facebook ads<\/a> – paid <\/li>\n\n\n\n
- Ask another coach to promote you – can be free or paid<\/li>\n\n\n\n
- Start a blog<\/a> or a podcast and optimize it for SEO<\/a> – free<\/li>\n\n\n\n
- Use Pinterest<\/a> to promote your blog or podcast – can be free or paid<\/li>\n<\/ul>\n\n\n\n
Keep in mind that organic traffic generation methods can take more time to generate leads than paid methods. On the other hand, leads that come from organic methods are more likely to know more about who you are since they\u2019ll have consumed at least some of your content before landing on your freebie page.<\/p>\n\n\n\n
Create a Client-Getting Lead Magnet to Grow Your Coaching Business<\/h2>\n\n\n\n
Now you have everything you need to launch your own lead magnet and grow your coaching business.<\/p>\n\n\n\n
Whether you\u2019re using a free discovery call as a lead magnet or have chosen another type, you can\u2019t go wrong using Paperbell to sell your coaching online! Grab your free account today<\/a> to start building beautiful life coaching packages<\/a> and more.<\/p>\n\n\n\n
![\"lead](\"https:\/\/paperbell.com\/wp-content\/uploads\/2023\/04\/lead-magnet-for-coaches-pin.png\")
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- Start social media marketing<\/a> – free<\/li>\n\n\n\n
- Day 1<\/strong>: Introduce yourself and let them know what to expect from your email list \u2014 you can also remind them to access their lead magnet<\/li>\n\n\n\n
- Send immediately<\/strong>: A quick welcome + a link to access their lead magnet<\/li>\n\n\n\n
- CapCut<\/a> to edit video resources<\/li>\n\n\n\n
- Webinars<\/a><\/li>\n\n\n\n
- Send them offers to work with you<\/li>\n<\/ul>\n\n\n\n